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Sony: PlayStation 3 Is a Gamble

downloads & linksThursday June 14, 2007
post a comment : 12 total

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Description
Just a day after launching PlayStation 3 Official Blog, Sony Computer Entertainment America president and CEO Jack Tretton decided to share his thought's with the console's fans.

Tretton admitted that he "can't completely throw my corporate hat out the window" before blogging. He then gloated a bit about PlayStation and its successful history, but things got more interesting when he addressed PlayStation 3's greatest problem: lack of games.

"We fully realize that past success is no guarantee of future success, but it does give you some perspective. We have to bring the games to market that will showcase what the PS3 can do and ultimately entertain you like no other games have. We need to provide proof of what the PS3 can do for you and work tirelessly to improve the value and justify your investment. At the end of the day, it's always been about the games. To push the boundaries of gaming beyond where they currently lie takes a great deal of risk. I think all the hardware manufacturers are doing that in some way. We could have easily produced PlayStation 2.5 at a slightly increased price over the older model, and driven some nice profits and marginal innovation for a few years but that's not how we got where we are today. You have to gamble and make major investments in the present that will pay dividends in the future"

But Tretton believes that Sony's gamble is not yet lost. In fact, Sony promises to release 15 games by the end of this year as well as 100 3rd party titles.

  


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