Demo 2001, a three day event in Phoenix, has worked as a platform through which the usual endless array of gadgets has been unleashed on the high tech consumer.
One product however, can claim the title of the hands down winner of the show.
"You only use 12% of your brain. Mind if we play with the rest?" That catch phrase greets the visitor of EA's upcoming game Majestic. The upscale promotion doesn't stop there, Chris Shipley, an industry analyst and executive producer of Demo 2001, said that Majestic could be to online gaming "what Survivor has been to reality television."