More than 3 years after its original launch, Sony has finally reached the point where it doesn't bleed money with every Playstation 3 sold, the company's worldwide studio boss Shuhei Yoshida happily announced.
Despite admitting that they lose money on each Playstation 3 sold, Sony never revealed the exact amount of money they lost on each unit. This didn't stop analyst firm iSuppli from trying to calculate it based on the price of its components and manufacturing process. iSuppli estimated in 2006 that Sony was losing as losing over $300 on the 20GB PlayStation 3 unit, and over $240 on the high-end 60GB model.
But all of this is history now. "This year is the first time that we are able to cover the cost of the PlayStation 3," said Yoshida. "We aren't making huge money from hardware, but we aren't bleeding like we used to."
The studio boss was quick to affirm that this won't translate to a price cut any time soon. "When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand," he explained. "At the moment, we are trying to catch up our production."